Tmall Global is the leading cross-border channel for foreign brands to sell imported goods to Chinese consumers without a local entity. This guide walks through the 2026 onboarding process step by step.
Step 1 — Eligibility. You need a registered overseas company, a trademark (or brand authorization), and product compliance documents. Categories like health, beauty, and mother-and-baby have specific licensing rules.
Step 2 — Application. Submit materials through a Tmall Global partner or service provider. The review typically takes a few weeks; prepare Chinese-language packaging and label files in advance.
Step 3 — Bonded or direct shipping. Choose a bonded warehouse (faster delivery, lower cost at volume) or direct mail. Most brands start with bonded fulfillment for best customer experience.
Step 4 — Launch and operate. Set up the storefront, localize product copy, run KOL seeding and Douyin livestreams. Hongshengze handles the entire entry — qualification, customs, fulfillment, and live-commerce — so you can focus on your product.