On August 25, 2026, China’s State Council Information Office held a press conference on the 26th China International Fair for Investment and Trade (CIFIT). Vice Commerce Minister Ling Ji shared a clear, positive signal: multinationals investing in China are undergoing ‘three shifts’ that make the market more attractive than a simple cost play.
The first shift is from ‘cost focus’ to ‘value focus.’ Foreign investors no longer look only at labor and land costs; they increasingly value China’s efficient industrial ecosystem, world-class infrastructure, green power and computing-supply advantages, resilient supply chains, vibrant innovation, and high-quality talent pool.
The second shift is from ‘filling gaps’ to ‘building strength.’ In the past, multinationals entered China to plug capital or supply shortages. Today, many treat China as a competitive ‘training ground’ or ‘gym’ where they refine products, operations, and business models. As one executive sentiment quoted by Ling Ji put it: ‘If you can succeed in the Chinese market, you can succeed almost anywhere else.’
The third shift is from ‘standalone operation’ to ‘collaborative development.’ Rather than running closed, import-and-export-heavy operations, foreign enterprises are deeply embedding themselves into China’s local supply chains, raising localization levels, and partnering with Chinese companies for joint growth.
For foreign brands aiming to sell into China, these shifts mean the door is open wider than ever for those ready to add real value and partner locally. Hongshengze Business Management helps international sellers localize, comply, and scale in China end-to-end. If you want to turn China’s evolving investment climate into your market entry, contact us for a tailored plan.