Douyin, the Chinese version of TikTok, has become the country’s most influential short-video and livestream-commerce platform. Through Douyin Global (抖音全球购), foreign brands can sell imported products to Chinese consumers directly inside the app — without setting up a local company. This guide explains the 2026 entry path.
Step 1 — Eligibility. You need a registered overseas business, a trademark or valid brand license, and product compliance documents. Categories such as cosmetics, health supplements, and food require extra permits and testing reports before they can be listed.
Step 2 — Opening the store. Apply through a Douyin Global service partner who prepares your materials, pays the platform deposit, and passes the category review. Most brands are live within a few weeks once documents are complete.
Step 3 — Fulfillment. Choose a bonded warehouse for faster delivery and lower cost at scale, or direct cross-border mail for smaller volumes. Bonded fulfillment is recommended because Chinese shoppers expect 3–5 day delivery.
Step 4 — Content and operations. Success on Douyin is driven by short videos, KOL seeding, and livestream hosting. Localize your copy, brief creators, and run live rooms regularly. Hongshengze manages the full entry — qualification, customs clearance, bonded fulfillment, and live-commerce operations — so you can focus on your product.