Cross-border e-commerce (CBEC) lets foreign brands sell into China without a local company — but compliance is not optional. This 2026 checklist covers the essentials every foreign seller must verify before launching on Tmall Global, JD Worldwide, Douyin or Xiaohongshu.
1) Trademark: China is first-to-file, so register your mark with CNIPA before you list. 2) Negative list: confirm your category is allowed for cross-border import. 3) NMPA: cosmetics, health foods and devices need NMPA registration or filing.
4) Chinese labeling: ingredients, usage and warnings must be in Chinese. 5) Customs & tax: use a licensed CBEC platform or bonded warehouse for declaration and the reduced cross-border rate. 6) Privacy: honor China’s PIPL when handling customer data.
Hongshengze (gocntrade.com) helps foreign sellers build a compliant China entry plan in 8 languages — from trademark strategy to NMPA filing and platform selection. Start with a free 30-second diagnosis on our site.