Most foreign brands entering Chinese cross-border e-commerce start by comparing platform commission rates. That comparison is necessary, but it is […]
Why recalls deserve attention before you scale Most foreign brands plan carefully for market entry and barely plan for what
Why Influencer Marketing Breaks Between Brief and Invoice Plenty of foreign brands run influencer campaigns in China that look successful
Four Customs Codes, One Business Since cross-border e-commerce became a formal customs channel in China, four supervision codes have shaped
Why after-sales deserves a plan before you launch Most foreign brands invest heavily in getting products into China and almost
Why Retention Is the Cheapest Growth You Have Not Used Yet Most foreign brands entering China through cross-border e-commerce spend
Many foreign brands rush to get their products listed, only to discover that listing is the easy part. What decides
Many foreign brands fixate on how to collect the first yuan from a Chinese customer, but the harder question is
Foreign brands often treat marketing as the hardest part of selling into China. In practice, the second real barrier appears
Foreign brands often assume the hardest part of selling into China is marketing. In practice, the first real gate is