From September 8 to 11, 2026, Xiamen in Fujian Province hosts the 26th China International Fair for Investment and Trade (CIFIT). China’s Ministry of Commerce reports that the ‘Invest in China’ momentum remains strong. For foreign sellers and brands aiming to enter the Chinese market, CIFIT is one of the most direct, government-backed gateways to meet local partners, e-commerce platforms, and regulators under one roof.
This year’s fair reaches a record scale. Delegations from 123 countries and regions have registered to attend, and 60 countries and regions will set up exhibitions. For the first time, CIFIT features dual Guest Countries of Honor — Finland and Saudi Arabia — a clear signal of China’s push to broaden two-way investment with Europe and the Gulf.
The enthusiasm is backed by hard data. In the first seven months of 2026, China established 37,711 new foreign-invested enterprises, up 4.4% year on year, while FDI in high-tech industries surged 32.7% to RMB 182.31 billion, now 41.6% of total FDI. Actual investment from Saudi Arabia, France and South Korea grew 343.7%, 36.1% and 15.8% respectively. Foreign capital is not leaving — it is upgrading toward higher-value sectors.
Policy is reinforcing the opening. In June 2026, China unveiled a 15-measure action plan to stabilize and optimize foreign investment, covering wider market access, streamlined investment procedures, stronger promotion, and better services and safeguards for foreign investors. The new Catalogue of Encouraged Industries for Foreign Investment, effective February 1, steers capital into advanced manufacturing, modern services and high-tech.
For a foreign brand, CIFIT is more than a trade show — it is a fast lane to understand China’s market access, find local distributors, and build the compliance and partnership base you need. Hongshengze Business Management helps international sellers localize, register, translate, and scale across China end-to-end. Turn the ‘Invest in China’ window into your market entry — visit https://gocntrade.com to start a tailored plan.